Transact Media Group LTD Privacy Policy

Welcome to Transact Media Group LTD (“TMG”, “we”, “us”, “our”). This Privacy Policy explains how we collect, use, and protect your information across our platforms, services, and subsidiaries. It applies to all TMG entities, including News, Travel, Entertainment, Shopping, and ID businesses, and covers our four key pillars: Services, Outcomes, Signals, and Commerce.

TMG is committed to transparency, minimal data collection, and the responsible use of personal and behavioral data.

1. Information We Collect
2. Information You Provide Voluntarily

When you engage with our platforms or services, we may collect:

• Name, email address, and company information
  
• Messages, inquiries, or feedback you provide
  
• Marketing or newsletter preferences
  
  B. Automatically Collected Information
  
  We collect limited technical and behavioral data, such as:
  

• Device type, browser, operating system
  
• Pages viewed, time spent on site, and click interactions
  
• IP address, pseudonymous user IDs, and anonymized identifiers
  
  This information is used solely to improve platform performance, user experience, and content delivery.
  
  C. MAID, Geolocation, and Transactional Data
  When acting as a data controller or processor, TMG may receive and process:
  

• Mobile Advertising IDs (MAIDs)
  
• Approximate geolocation data (city-level)
  

• Transaction metadata and aggregated spend data
  
• Merchant category codes
  
  We partner with Kindred for MAID data and AUDIENCES Technologies Holdings Limited for channel integrations and audience insights.
  
  D. No Sensitive Data
  
  TMG does not collect or process sensitive personal data, including health, biometric, genetic, religious, political, or sexual orientation information.
  
  2. How We Use Your Information
  
  We use collected data to:
  

• Respond to inquiries and communications
  
• Improve platform and website performance
  
• Provide marketing insights, analytics, and campaign reporting
  
• Analyze advertising and campaign effectiveness
  
• Build anonymized or pseudonymized audience insights in partnership with Mastercard and other approved partners. We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.
  
  3. Data Sharing & Partners
  TMG does not sell, rent, or trade personal data. We may share limited, anonymized, or
  
  pseudonymized data with trusted partners, including:
  

• Mastercard (transactional and aggregated insights)
  
• Kindred (affiliate and performance measurement services)
  
• AUDIENCES Technologies Holdings Limited (integrations into channels)
  
• Awin, Commission Junction, and other affiliate networks (affiliate network reporting)
  
• AWS and Google BigQuery (secure storage and analytics)
  All partners are contractually required to:
  

• Use data only for specified and lawful purposes
  
• Apply robust technical and organizational security measures
  

• Comply with applicable privacy and data protection laws

4. Data Retention and Disposal

We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required to establish, exercise, or defend our legal rights.

• Webform and contact data: up to 12 months
  
• Geolocation and transactional data: up to 90 days, unless legally required otherwise
  
• Marketing insights: anonymized or pseudonymized and retained only as needed
  
  When data is no longer required, we remove identifiers linking it to you and securely delete the data.
  
  5. International Data Transfers
  
  Where necessary, data may be transferred outside your country. This includes:
  

• Mastercard and cloud-hosted data
  
• Analytics and audience processing
  
  We rely on Standard Contractual Clauses (SCCs) and equivalent safeguards to ensure lawful cross-border transfers.
  
  6. Your Privacy Rights
  
  Under data protection law, you have rights including:
  

• Access – Request copies of personal data we hold about you
  
• Rectification – Correct inaccurate or incomplete data
• Erasure – Request deletion of your personal data in certain circumstances
  
• Restriction – Ask us to limit processing of your data
  
• Objection – Object to the processing of your data in certain circumstances
  
• Portability – Request your personal data be transferred to another organization or to you Requests are free of charge, and we will respond within one month.
  

Please contact us at:

privacy@transactmediagroup.com

7. Security

We implement industry-standard security measures, including:

• HTTPS encryption and secure cloud hosting (AWS, Google Cloud)
  
• Role-based access control
  
• AES-256 encryption at rest
  
• Regular security audits and incident response procedures
  
  While no system can be completely secure, we strive to protect your data from unauthorized access, loss, or misuse.
  
  8. Children’s Privacy
  
  Our services are not intended for individuals under 16 years of age, and we do not knowingly collect data from children.
  
  9. Cookies and Tracking
  
  We use cookies and pixels for:
  

• Essential site functionality
  
• Analytics and aggregated user behavior tracking
  
  All identifiers are anonymized and expire within 90 days unless renewed with consent. You may disable cookies through your browser settings.
  
  10. Changes to This Policy
  
  We may update this Privacy Policy to reflect changes in:
  

• Legal or regulatory requirements

• Our services or partnerships
  
• Technology or platform capabilities
  
  Updates will be posted here with a revised “Last Updated” date.
  
  11. Contact Us
  
  Transact Media Group LTD
  Website: https://www.transactmediagroup.com Email: privacy@transactmediagroup.com
  
  This policy applies company-wide, across all TMG subsidiaries and services, including News, Travel, Entertainment, Shopping, and ID, and covers all four key pillars: Services, Outcomes, Signals, and Commerce.