Transact Media Group solves this by anchoring media planning, activation, and measurement to real-world purchase behaviour.
Through deep partnerships, including Mastercard, we leverage aggregated & anonymised transaction data to:
This enables true closed-loop marketing.
One Ecosystem. Four Connected Pillars.
Campaign execution & management
Programmatic, media network, & CTV activation
Transactional, telco, and audience intelligence
Consumer-facing platforms generating demand
Each pillar strengthens the others, creating end-to-end measurable outcomes
Transact Media Services is TMG’s managed execution arm, specialising in affiliate, publisher, & outcome-based marketing on a CPA-only model.
We operate as a single accountable partner, running campaigns end to end for brands that want guaranteed performance, not media risk. Brands pay only when a verified outcome occurs.
What we manage:
How we add value:
One Ecosystem. Four Connected Pillars.
All campaigns and products roll into a unified reporting layer delivering:
Verified transaction outcomes
Spend-to-action attribution
Incrementality and lift analysis
AI-driven optimisation insights
Overview
True Classic came to us with a very specific goal: acquire net-new customers only.
Legacy affiliate models didn’t suit their philosophy, so we developed a performance-led structure with heavy new customer weighting, while still allowing fractional credit for repeat orders.
We activated placements on male-centric digital properties like TalkSport, SkySports, and The Mirror, driving content with contextually relevant ad units.
Worked with Revolut, Klarna, and HSBC to surface offers natively in banking apps for frictionless user flows—critical to new customer acquisition.
Placed products across high-intent shopping hubs while tracking performance via 24hr UTM attribution, optimising based on bounce and conversion rate analytics.
We used TripleWhale to map attribution across landing variations. Key learnings on button placement and urgency led to +2.1% uplift in CVR for new customers.
Transact Outcomes is TMG’s activation engine, delivering performance media across:
Campaigns are optimised against sales, leads, installs, account opens, and other verified outcomes, rather than impressions or clicks.
Set-up requirements vary by network and objective, but activation is designed to be lightweight and efficient.
Where possible, we can deploy via existing master tags or network containers, enabling rapid launch with minimal development effort. This is feasible on the networks: AWIN, Tradedoubler & CJ.
For full visibility and optimisation, we recommend deploying the Transact Tag across the site.
The tag is GDPR-compliant, does not capture sensitive data, and can operate alongside existing technology stacks .
Measurable Video & CTV
It underpins targeting, optimisation, and measurement across the entire ecosystem.
Aggregated, anonymised, geo-based purchase insights used for audience creation and measurement
Activated Across Major Channels
This enables brands to target consumers based on what they actually buy, not inferred interests.
Transact Commerce products create high-intent consumer environments that:
Generate incremental demand
Provide premium media inventory
Feed behavioural data back into Signals
Transact Media Group CSS
Helping brands scale visibility, reach, and performance across Google Shopping through our managed Comparison Shopping Service (CSS).
(Comparison Shopping Service)?
Created by Google to level the field in Shopping Ads, CSS partners like TMG give brands a competitive edge in visibility and cost-efficiency.
Advertisers can work with multiple CSS partners simultaneously.
Advertisers can work with multiple CSS partners simultaneously.
Advertisers can work with multiple CSS partners simultaneously.
Our campaigns are designed to supplement your existing Search or Shopping strategy. NEVER to cannibalise.
We work alongside your current ads, extending reach while reducing internal workload and media costs.
We Enhance Performance Through
These levers ensure maximum exposure, better CTRs, and higher ROI.
Fashion & Accessories (10–20%)
Electronics (4–15%)
Home & Garden (6–15%)
Toys & Games (7–15%)
Pet Products (8–15%)
Jewellery & Watches (6–15%)
Sports (8–20%)
Health & Beauty (10–25%)
Content, Discovery & Intent
Content, Discovery & Intent
Why Brands Choose Transact Media Group
The Future of Outcome-Driven Marketing