TMG x Lipton — Global Tea & Refreshment Brand

Lipton is one of the world’s largest tea brands, operating across more than 100 markets. It
produces and sells a wide range of beverages including black tea, green tea, herbal infusions,
and ready-to-drink iced tea products. Lipton is primarily sold through supermarkets,
convenience stores, cafés, and foodservice channels, making it a high-frequency FMCG brand
driven by mass household consumption.
TMG supports Lipton by helping connect broad brand awareness campaigns with digital
activation that influences retail purchase behaviour. The focus is on using data-driven media to
reach high-frequency tea and beverage consumers, particularly in competitive FMCG
environments where shelf presence and brand recall are critical to sales.