The Store Visit Is Not the Outcome. But It’s Still Worth Measuring.
For brands with a physical presence, foot traffic has always felt like a meaningful signal. A customer walks through the door. That has to count…
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The CMO and CFO Are Speaking Different Languages. That Is Finally Changing
In January 2007, Steve Jobs walked onto a stage in San Francisco and put up a slide of the competition. The Moto Q. The BlackBerry…
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B2B Software Is Still Stuck in the BlackBerry Era. That Is About to Change.
In January 2007, Steve Jobs walked onto a stage in San Francisco and put up a slide of the competition. The Moto Q. The BlackBerry…
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When a Brand Changes Hands, Does Its Audience Follow?
Ask any experienced marketer whether brand investment matters and the answer is immediate. Of course it does. Brand shapes demand before a consumer ever enters…
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